George Brown College is changing its name in order to differentiate itself in a crowded, and financially strained, higher-education marketplace.

The school’s new name will be George Brown Polytechnic. It plans to make the announcement Thursday morning.

It’s the third Ontario college to embrace the polytechnic name in the past two years, a time when the province’s colleges have been battered by cuts to international enrolment, program closings and job losses.

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